Skip to main content

Posts

Featured

Ch. 8 - Segmenting and Targeting Markets

 The two main target markets of Mercedes-Benz are the middle-aged upper class and young people who shop for high-end luxury cars. with the median income of $100,000+ 

Latest Posts

CH. 16 - PROMOTIONAL PLANNING FOR COMPETITIVE ADVANTAGE

Ch.10 - Product Concepts

Ch. 18 - Personal Selling and Sales Management

Ch. 17 - Advertising and Public Relations

Ch. 15 - Retailing

Ch. 6 - Consumer Decision Making

Ch. 5 - Developing a Global Vision

Ch. 4 - The Marketing Environment

Ch. 11 - Developing and Managing Products

Ch. 3 - Ethics and Social Responsibility