Ch. 2 - Strategic Planning for Competitive Advantage

Mercedes Benz AMG's strength they are known for being one of the top luxury performance brands which can generate a lot of revenue. 

A large weakness of the Mercedes Benz AMG is its maintenance cost of cars are expensive.

The opportunities with this new age of electric vehicles are endless with Mercedes planning on jumping in with a luxury option with the AMG brand. 

The Threats in Mercedes Benz is that competition means limited market share growth for Mercedes which means less profit.