Ch. 1- Overview Of Marketing

 Mission Statment: For nearly a century, Mercedes-Benz has made it our mission to move the world. Through our employees and their achievements, we’ve created a company we can all be proud of.

Brief History: Two men with a passion for motorsport and engineering founded AMG. Hans Werner Aufrecht and Erhard Melcher saw an opportunity on every wide-open road, an invitation in every curve, an affirmation in every victory: for more performance and more power. Today, this passion is infused into the very DNA of every Mercedes-AMG.